Light Truck on the Way to Lights On (Photo credit: Phil’s 1stPix)

Dallas News has a great piece on the pickup sales war that’s building up due to the new release of the Chevrolet Silverado and GMC Sierra. Dealerships are stocked with inventory and promotions are aplenty for the big December push.

From the article, ““In this market, I think, buyers are looking for a reason to buy a new truck, and deals can get them in the door,” said Jerry Reynolds, a former Ford dealer and host of the Car Pro Show on WBAP-AM (820) and KRLD-AM (1080) and in 21 other markets nationwide.”

Read more from Dallas News.